Video has developed into an essential tool for marketing your business. Marketers no longer require studios and the state of the art equipment to create good content that is shared online.

Did you know, that including video on a landing page can increase conversion rates by 80%? Or that 90% of users say that product videos are helpful in the decision process?

Here are 5 simple steps to help you create a gripping video.

15 Seconds of Fame:

When creating your brief script, remember that videos under one minute can be used as social media advertising on Facebook and Instagram. According to Facebook, studies have proved that creating short videos of 15 seconds or less can significantly drive up video completions. Yes, you read that correctly. 15 seconds! Longer promotional videos can be uploaded onto a YouTube Channel and shared on your social media platforms.

Set the Scene:

Capture your audience’s attention quickly by starting with the most compelling parts of your video.


Make sure your brand or product appears early in the video.


Videos shot in vertical format have a higher viewing rate on FACEBOOK than those shot in a horizontal format.  If you are using your mobile phone to create videos hold your phone upright.
However, if you are shooting a video to use across all platforms including YouTube, ensure you shoot your video in horizontal format.

Captions Are Key:

There is an increase in the number of videos being viewed in silence. Both Facebook and YouTube allow you to create captions for your videos.

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