What is brand strategy and brand development?
A brand is a how people perceive your business. Brands have both a visual and emotional aspect and can either be built by a business or brand manager or created by your customer’s experiences. Brands are directly connected to the customer’s needs, emotions and competitive environment. If left to be created by your customer’s experiences, your brand may be generated by negativity.
Brand strategies are long-term plans defined to ensure your business continuously moves towards your desired result. Having a brand strategy in place will ensure your entire team is singing the same song when representing your business.
Make sense of business brands, product/service brands and personal brands
Business brands as mentioned above generate an emotional and visual connection to a business whereas a product or service brand offers the connection to each product/service. This is especially useful if your business targets different audiences through various products/services.
A personal brand is critical to any business. It is a vital tool to humanization your business.
What does a brand development manager do?
ThroughMedia ensures that your brand is authentic by offering a clear promise to your target audience. By being consistent, ThroughMedia conveys the strength of your purpose, your stability and maximises engagement