Followers vs. Leads – Social Media and Digital Marketing
Advertising on social media has overtaken print media, purely because it’s affordable and can target your specific audience. You are also able to view full analytical reports, making social media advertising ROI (rate of investment) higher than print media.
Followers are incredibly important for brand recognition and brand trust. Brand Trust: the willingness of the average consumer to rely on the ability of the brand to perform”.
Leads generate sales! Leads offer us vital marketing information that we cannot obtain from Followers. This, in turn, allows for other marketing and remarketing avenues.
Ensure you find the balance.